OUR STORY
Made for legends and shared by friends.
El Centurion 102 is the new standard in ultra-premium 100% pure agave spirit. Born from a vision to create something truly sippable, smooth, and complex, this is not just an Agave spirit made the traditional Mexican way - it is a refined expression designed to confidently stand alongside the world’s finest whiskies and cognacs.
Every drop is made using only the highest quality ingredients, honouring heavy tradition while pushing into a more refined, modern and elevated expression of Agave.
ROOTED IN PURPOSE
From the heart of the Karoo, where our agave is grown with care, to a production process rooted in natural methods, sustainability and transparency remain at the core of everything we do. We partner with authentic people at every stage - farmers, distillers, and creators - each committed to their craft and building something far greater than a bottle.
We take great pride and responsibility in building a brand that supports sport development and protects the environment. Working closely with local producers, every decision is guided by purpose, integrity, and long-term impact.
Our brand ethos is our love for rugby and relaxed Camps Bay beach way of life, so it was an obvious choice to introduce these aspects that is prominent in our brand identity.
The brand having an impact on sport development was an important focus point for us from the start and we also wanted to partner with authentic people, each committed to their craft, from the local farmers in the beautiful Karoo to the natural and organic product development stage and sustainability program at our distillery and finally the end-result – the sales and marketing process and of course the fun part of tastings with our distribution partners.
A LEGACY IN EVERY SIP
El Centurion 102 was never only about process. It was about feeling.
Inspired by 1st Springbok Centurion Percy Montgomery’s legacy and a life shaped by discipline, courage, and passion, this is a tribute to endurance, mastery and the pursuit of excellence - on and off the field.
It carries the energy of rugby fields by day and the laid-back rhythm of unforgettable sunsets by night. It is the celebration after hard-fought victories, the laughter shared among friends, and those rare moments when time slows down and everything feels earned.
El Centurion 102 is more than a spirit. It is a symbol of camaraderie, resilience and the South African way of celebrating life well.
From hard-fought victories to golden sunsets shared with friends, every sip honours a legacy built on passion and purpose and pride.
Raise your glass to legends - past, present, and those still to come.
102 LIFESTYLE
THE SACS PERCY MONTGOMERY RUGBY FOUNDATION
The Foundation’s purpose is to provide funding to develop the game of rugby at both SACS Junior and SACS High, and to provide funding for rugby bursaries. Funding generated by the Foundation will primarily be allocated to such bursaries, but the Foundation’s belief in education means funding will not be restricted to rugby players only, and allowance has been made to improve the intellectual capital of rugby masters who coach and administer the game, and boys whose involvement in rugby extends beyond playing the game.
With every bottle of El Centurion 102 sold, a portion of revenue is directed toward supporting the growth of sport and youth development initiatives in South Africa and abroad.